TechSpank

Season 2009 Episode 08.06.09

RadioShack Becomes The Shack & Contest

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We take a look at the party that RadioShack threw in Times Square in celebration of its rebranding to become "the Shack". Every so often a company has to change its name to keep up with the times, or to try to get away from an ugly past. In the case of Radio Shack, it's both. With not-so-stellar sales and an image that's firmly stuck in the 1980's, Radio Shack has decided to become "The Shack". While there were mixed opinions from the people we talked to, it's here to stay and only time will tell if a simple name change can help them lose the nerdy image of yesteryear and bring in a hip new crowd looking for.... well.... batteries and cell phones. Sorry, no Tandy computers allowed.moreless

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