Video from a Live Talks Business Forum in Los Angeles with A.G. Lafley, former Chairman & CEO, Procter & Gamble in conversation with Roger Martin, Dean, Rotman School of Management, discussing their book, Playing to Win. Held at Gensler, downtown Los Angeles on March 21, 2013. For more info on Live Talks Business Forums, visit: www.livetalksbusiness.com If strategy is about creating a competitive advantage that allows a firm to win, then pinpointing your strategy to a few critically important choices will dramatically increase your chances of success. This is especially true in the volatile and complex environment that has become the norm for all of us. In thei book Playing to Win, one of the most successful business leaders of the last century and a prominent business school dean say most firms shy away from these difficult strategic choices, settling instead for false approaches that can lead to irreversible blunders. A.G. Lafley is the former Chairman of the Board, President and Chief Executive Officer of Procter & Gamble. With Lafley at the helm, sales doubled, profits quadrupled, and the company’s market value increased by over $100 billion dollars, making P&G among the most valuable companies in the world. He has authored numerous Harvard Business Review articles and is co-author, with Ram Charan, of The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation (2008). Roger Martin is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He authored The Responsibility Virus, The Opposable Mind, The Design of Business, Fixing the Game and many articles in leading business publications including Harvard Business Review, BusinessWeek, Fast Company, and Barron’s.moreless
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