TED Talks

Season 201206 Episode 10.01.12

Jason McCue: Terrorism is a failed brand

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Jason McCue: Terrorism is a failed brand
AIRED:
In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product -- the recruits. He shares stories of real cases where he and other activists used this approach to engage and create change.moreless
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