TED Talks

Season 201306 Episode 07.01.13

Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency.

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Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing … but on behalf of a private brand. From Nike Sweat Points to bottles of Tide (which are finding an unexpected use in illegal markets), meet the non-bank future of currencies.moreless
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