TED Talks

Season 14 Episode 20091001

Rory Sutherland: Life lessons from an ad man

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Episode Summary

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Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.moreless

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