TED Talks

Season 13 Episode 20100601

Rory Sutherland: Sweat the small stuff

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Episode Summary

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It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

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Trivia, Notes, Quotes and Allusions

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