TED Talks

Season 17 Episode 20091101

Shashi Tharoor: Why nations should pursue "soft" power

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India is fast becoming a superpower, says Shashi Tharoor -- not just through trade and politics, but through "soft" power, its ability to share its culture with the world through food, music, technology, Bollywood. He argues that in the long run it's not the size of the army that matters as much as a country's ability to influence the world's hearts and minds.moreless

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