TED Talks

Season 201206 Episode 10.01.12

Tim Leberecht: 3 ways to (usefully) lose control of your brand

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Episode Summary

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Tim Leberecht: 3 ways to (usefully) lose control of your brand
AIRED:
The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values.moreless
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Trivia, Notes, Quotes and Allusions

See All Trivia, Notes, Quotes and Allusions Trivia & Quotes
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