TED Talks

Season 18 Episode 08.01.12

Timothy Prestero: Design for people, not awards

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Episode Summary

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Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world -- but his team learned a hard lesson when it failed to go into production. A manifesto on the importance of designing for real-world use, rather than accolades. (Filmed at TEDxBoston.)
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