He is the Co-author of Communities Dominate Brands. Business and Marketing Challenges for the 21st Century. (Futuretext 2005) In CDB he introduced and explored the idea of Engagement, and Engagement Marketing as a solution to the crisis of traditional marketing, and also put forward a business model framework called the 4C's: Commerce, Culture, Community, Connectivity As a co-author of Social Media Marketing: How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem. He introduced the idea of: Social Marketing Intelligence, and the metric CPRA - Cost Per Relevant Audience, and he explored how marketing is best practised in a converged eco-system in the "intention economy", and described a marketing world that will be redefined by analysing massive flows of communication data. In 2008 Alan was commisioned by Microsoft to write a paper on the potential and the possibilities of the "Mobile Society."He is currently working on his next project: No Straight Lines: An advanced living course for the networked society. A project that describes the complex interwoven relationship between: people, identity, communications technology, commerce and society.As a well known writer, thinker and public speaker Alan has addressed, radio, television, and conference audiences globally. Reviews of his books and his articles have been published in many respected magazines, journals and newspapers.His unique experience enables him to provide insight and inspiration on this evolving world of media, culture, communication and commerce. Alan enables companies to develop strategies for how business can prepare themselves for the challenges and opportunities presented by new technologies and the changing media environment.He is an executive director of Mass Niche Media, a board director of the Social Marketing Intelligence Company Xtract (http://xtract.com). He sits on the advisory boards of the mobile IPmoreless
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