The IAM1 Journey

Season 2009 Episode 07.26.09

The IAM1 Journey: Bread & Butter

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The IAM1 Journey: Bread & Butter
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Episode 03: Bread & Butter Berlin We all can only look back and wonder how the Air Max 1 became bigger than life. To solve this question I went nitpicking in Nike’s history and jumped into the world of shoes, design and sophisticated media strategies to unveil the secret of the Air Max 1. Searching for stories of an older generation than my own... In this episode I'm strafin' Berlin at Bread & Butter in search of stories about the Air Max 1. I figured to find the right people over here...moreless
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