The IAM1 Journey

Season 2009 Episode 08.13.09

The IAM1 Journey: Hans Koeleman

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The IAM1 Journey: Hans Koeleman
Episode 06: Talking with Hans Koeleman We all can only look back and wonder how the Air Max 1 became bigger than life. To solve this question I went nitpicking in Nike’s history and jumped into the world of shoes, design and sophisticated media strategies to unveil the secret of the Air Max 1. Searching for stories of an older generation than my own... This episode I'm talking with Hans Koeleman who was a professional runner and one of the first Dutch athletes sponsored by Nike. The man have seen it all so is full of great stores... listen & learn!moreless

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