The IAM1 Journey

Season 2009 Episode 07.17.09

The IAM1 Journey: Introducing Nalden

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The IAM1 Journey: Introducing Nalden
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Episode 01: Introducing Nalden We all can only look back and wonder how the Air Max 1 became bigger than life. To solve this question I went nitpicking in Nike’s history and jumped into the world of shoes, design and sophisticated media strategies to unveil the secret of the Air Max 1. My journey starts back in 1987, when Tinker Hatfield’s mental product saw the light of day, and ends with the future of the new Air Maxim. Unraveling the secret of the Air Max 1, I got Nike’s full support. For my research I got the chance to speak with several legends and designers. Stay tuned...moreless
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