The IAM1 Journey

Season 2009 Episode 08.18.09

The IAM1 Journey: Paris Paris

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The IAM1 Journey: Paris Paris
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Episode 07: Back to where it all started! We all can only look back and wonder how the Air Max 1 became bigger than life. To solve this question I went nitpicking in Nike’s history and jumped into the world of shoes, design and sophisticated media strategies to unveil the secret of the Air Max 1. Searching for stories of an older generation than my own... This episode I'm going back. Back into time. Well, not really but at least we're traveling to Paris to talk with some Parisians aka the French like Kevin Duong and Edgar Rosier (Team Patta) sharing stories about the early days of the Air Max 1 in Paris. Obviously it all started here at Centre de Pompidou right? Where Tinker Hatfield got his inspiration from...moreless
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