The IAM1 Journey

Season 2009 Episode 09.19.09

The IAM1 Journey: Visiting 290 square meters

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The IAM1 Journey: Visiting 290 square meters
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Episode 09: Visiting 290 square meters We all can only look back and wonder how the Air Max 1 became bigger than life. To solve this question I went nitpicking in Nike’s history and jumped into the world of shoes, design and sophisticated media strategies to unveil the secret of the Air Max 1. Searching for stories of an older generation than my own... With this final episode we visit Ido who's the owner of the high-end street wear boutique 290 square meters (290sqm.com) in Amsterdam. Together with Pim we talk about the Journey and what we've learned from the stories. Obviously Ido is sharing his opinion as well and this results in an interesting recap of the IAM1 Journey...moreless
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