The IAM1 Journey

Season 2009 Episode 07.22.09

The IAM1 Journey: Visiting Boris

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The IAM1 Journey: Visiting Boris
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Episode 02: Visiting Game King Boris We all can only look back and wonder how the Air Max 1 became bigger than life. To solve this question I went nitpicking in Nike’s history and jumped into the world of shoes, design and sophisticated media strategies to unveil the secret of the Air Max 1. Searching for stories of an older generation than my own... In this episode I'm talking to Boris aka Kale B. Co-founder of Blammo and the Dutch tv show Gamekings (gamekings.tv/). He shared some interesting stories about the AM1 and his view on the topic!moreless
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