The IAM1 Journey

Season 2009 Episode 09.26.09

The IAM1 Journey: Visiting DJ Lefto (Bonus Episode)

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The IAM1 Journey: Visiting DJ Lefto (Bonus Episode)
Episode 10: Visiting DJ Lefto (Bonus Episode) We all can only look back and wonder how the Air Max 1 became bigger than life. To solve this question I went nitpicking in Nike’s history and jumped into the world of shoes, design and sophisticated media strategies to unveil the secret of the Air Max 1. Searching for stories of an older generation than my own... In the final episode with Pim & Ido at 290 square meters we already agreed one thing. The Netherlands is a true Air Max 1 country like no other. But then we got curious how our neighbors are doing down south. Therefore we drove to Brussels to talk with DJ Lefto ( ). A true music connoisseur who grew up with a passion for sneakers too. Nowadays he's mostly traveling the world as a dj and obviously wearing sneakers during his trips. We sat down with Lefto to discuss the sneaker culture in Belgium and some other things. Enjoy the bonus! "Here we go yo, here we go yo..."moreless

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