This session??and a companion session the next day??will feature lectures and presentations that showcase new creative visions in interactive television and video. The sessions will be hosted by Nick DeMartino, founder of the American Film Institute Enhanced Television Workshop (subsequently renamed the AFI Digital Content Lab), an organization that did much to foster creativity and innovation in the ITV space. • Dustin Callif, Executive Producer of Digital at Tool of North America, will draw on his work on "Touching Stories," an application that contains four interactive live? action short films designed specifically for the iPad, in order to illustrate how touch and physical movement can be used to drive an interactive narrative. • Michael Payne, Director of Experience Design at Intel, will focus on the user experience of connected TV, and attempt to define the roles that content integration, social presence, new forms of interaction and multiple screens need to play in that experience going forward. • Paula Byrne, Managing Director at Pushbutton, will focus on user experience (UX) design, addressing such topics as why UX is now so important; what is right and what is wrong with current UX design; how technology is impacting UX design today; and how it will impact it in the future.moreless
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