This session??and a companion session the previous day??will feature lectures and presentations that showcase new creative visions in interactive television and video. The sessions will be hosted by Nick DeMartino, founder of the American Film Institute Enhanced Television Workshop (subsequently renamed the AFI Digital Content Lab), an organization that did much to foster creativity and innovation in the ITV space. • Itamar Gilad, Product Manager for Interactive video at YouTube, will provide statistics and use cases illustrating how YouTube's Annotations technology, which the company launched without much fanfare back in 2008, has ignited an explosion of interactive video creativity??much of it from non?professional users? ?in such areas as gaming, tutorials, promotion and cross?promotion, choose? your?own?adventure narratives, advertising and more. • Olivier Lacour, VP of Design at NDS, will draw on learnings from focus groups on EPG's and from NDS's deployment of its Snowflake user interface with Portuguese operator, Zon Multimedia, in order to elaborate a vision for the future of TV guides and UI's. • Nathan Shedroff, Chair of the MBA in Design Strategy Program at the California College of the Arts, and Chris Noessel, Director of Interaction Design at Cooper, will argue that interaction designers can learn from interfaces in science?fiction films in order to solve real?world design and usability problems.moreless
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