This session brings together representatives from cable, satellite and telco TV to give interactive TV stakeholders??including advertisers, agencies, broadcasters and technology vendors??an opportunity to learn about operators' "single?screen" interactive TV deployments to date, and their plans for implementing single?screen ITV over the next year or so. In addition to hearing operators share, discuss and debate their vision of television as a two?way??and more engaging??platform, attendees will learn: How broadly EBIF has been deployed to?date and how large its footprint is likely to be by the end of 2011; how the market is responding to operators' interactive TV initiatives, especially in the advertising and commerce spaces; the strategies and tactics that operators are adopting in order to evangelize their interactive TV capabilities to advertisers and other interested parties; whether there is an opportunity for cable, satellite and telco TV to cooperate to advance the industry; how operators believe single?screen interactive TV relates to other new developments in ITV, such as the increasing popularity of smartphone? and tablet?based co?viewing and streaming apps; and how tru2way figures into operators' plans. Panelists include: • Jeff Baumgartner, Light Reading Cable (moderator) • Chris Faw, SVP of Operations, Time Warner Cable Media Sales • Joel Hassell, SVP of Engineering and Technical operations, Canoe Ventures • Jason Malamud, General Manager, Verizon FiOS Advertising • Roland Noll, Executive Director of Integrated Advertising and Commerce, AT&T • Larry Samuels, General Manager, Advanced TV, DISH Networkmoreless
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