This session will explore the various ways in which social TV, and the new forms of viewer data it is generating, have begun to impact advertising and other forms of TV monetization, and to identify the ways in which advertisers, programmers and other stakeholders can take advantage of this new medium to improve--and perhaps even completely reinvent--their marketing efforts. Topics to be addressed include: lessons from the field--how social-TV advertising is fairing in the market to date; best practices for transforming viewers into co-marketers through social sharing of marketing messages; monetization lessons to be learned from the emerging social commerce space; the various ways in which social TV is generating new forms of data (including real-time data, and detailed data on viewer engagement); and how these new kinds of data may be used in order to create new genres of advertising and to revitalize campaign strategies. Panelists include: Sean Casey, CEO, SocialGuide Gavin Douglas, Chief Revenue Officer/Chief Creative Officer, iPowow Mark Ghuneim, CEO, Wiredset/Trendrr Patrick Salyer, CEO, Gigya Lori Schwartz, Chief Technology Catalyst, InterPublic/Co-Governor, Academy of Television Arts & Sciences Interactive Media Peer Group (Moderator) Seth Tapper, CEO, SecondScreen Networksmoreless
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