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Season 2011 Episode 12.30.11

T-Commerce Deployments: Overcoming Challenges and Evolving Best Practices

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This session--featuring panelists representing television networks, pay-TV operators, and technology providers--will examine the lessons learned from recent t-commerce deployments on TV and second-screen devices. Putting these campaigns front and center, panelists will identify emerging technologies and key success factors impacting this space--for better or worse--now and in the near future. Topics to be addressed include: 1) Product assortment and sales potential: which items or services are proving best at driving sales (and which aren't) and how large a sales opportunity is t-commerce for networks, operators and brands? 2) Infrastructure challenges: what backend obstacles were most troublesome in recent t-commerce deployments and what strategies did panelists employ to overcome them? 3) Commerce integration: initial strategies and best practices for integrating commerce in programming and advertising. 4) New platforms and technologies: the potential for connected TV's and ACR (automatic content recognition)-powered second-screen apps to drive commerce. 5) Social commerce: social media's expanding role in t-commerce. Panelists include: Mike Fitzsimmons, CEO, Delivery Agent Mark Garner, SVP of Business Development and Distribution Marketing, A&E Television Networks Will Keller, President, WE Keller Group (Moderator) Anthony Landamia, Executive Director of Product Management, SeaChange International Rachelle Zoffer, Director, FiOS TV Content Acquisition & Programming, Verizonmoreless

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