Tracy Swedlow

Season 2012 Episode 01.07.12

The Emergence of Connected-TV Advertising

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While connected TV still has a relatively small deployed base, deployments are expected to grow dramatically over the next few years--and a number of new and established industry players are already eyeing the medium as having the potential to become a major new vehicle for advertising and marketing. This session--moderated by the co-founder of the newly formed Connected TV Marketing Association--brings together representatives from established companies that are already deploying advertising on connected-TV platforms, from an upstart company that is developing solutions to facilitate the development of the connected-TV advertising market, and from an agency that is closely tracking this nascent space. Panelists will share lessons and best practices learned to date from early campaigns, and identify the ways in which CE manufacturers, ad network providers, agencies and other stakeholders can work together in order to foster the growth of connected TV as an advertising medium going forward. Panelists include: Frank Barbieri, SVP of Emerging Platforms, YuMe Matt Durgin, Director of Smart TV Content Partnerships, LG Electronics Farhad Massoudi, CEO, adRise Jeff Siegel, SVP of Global Media Sales, Rovi Ashley Swartz, SVP of Marketing/Leader of the ITV Practice, Digitas Zachary Weiner, Co-Founder, Connected TV Marketing Association (Moderator)moreless

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