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Season 2011 Episode 12.28.11

The New Markets of the Multiplatform Interactive Video Ecosystem

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This session, which brings together panelists from a number of disparate industries (including pay-TV, theatrical distribution, network television, newspapers, advertising, and TV technology) that are being impacted by the emergence of multiplatform interactive video, will explore the ways in which this new (multi)medium is breaking down the barriers between these industries, in a way that gives rise to new markets which take advantage of convergence. Topics to be addressed include the emergence of newspapers as video programmers, efforts to package multichannel services as connected-TV apps that are available nationally ("the cable app"), efforts to make pay-TV programming available to subscribers across platforms ("TV Everywhere"), strategies for monetizing hybrid-TV services, new-media strategies for the film business, how advertising agencies are reinventing their media-buying and engagement strategies to take advantage of multiplatform interactive video, and more. Panelists include: Alisa Bowen, General Manager, Wall Street Journal Digital Network Joan Hogan Gillman, EVP, Time Warner Cable and President, Time Warner Cable Media Ed Humphrey, President of the Americas, Softel Cliff Marks, President of Sales and Marketing, National CineMedia Roland Noll, Executive Director, IPTV Product Management, AT&T Arthur Orduna, Chief Product Officer, Canoe Ventures (Moderator)moreless

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