Tracy Swedlow

Season 2012 Episode 01.07.12

The Top 10 Ways Connected TV Will Transform the Television Industry--and Five Ways It Won't

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Episode Summary

The Top 10 Ways Connected TV Will Transform the Television Industry--and Five Ways It Won't
This highly interactive, dialog-driven session--in which the audience will be strongly encouraged to engage in discussion with the panelists--will attempt to enumerate the ways in which connected TV is most likely to transform the TV industry, and also identify some of the areas where the common wisdom may have exaggerated the disruptive potential of this new medium. The results of the dialog will be published in a special issue of the [itvt] newsletter. Themes that may be covered in the course of the dialog include: whether connected TV should be viewed primarily as an alternative to pay-TV (i.e. through the prism of "cord-cutting"), or rather will emerge as a separate medium in its own right; the extent to which connected TV is likely to transform pay-TV into a hybrid experience; the extent to which broadcasters, networks and even pay-TV operators are likely to embrace connected TV going forward, and what concerns may hinder them from doing so; which class of device--the smart TV set in the living room or the tablet in the viewer's lap--will be more important to the future of connected TV; HTML5 and other technology standards that may shape the connected-TV space; the future of the app store model; and whether apps will become as fundamental a part of the television experience as channels are today. Panelists include: Clayton Banks, President, Embermedia (moderator) Lawrence Brickman, Managing Partner, CloverLeaf Digital Derrick Frost, SVP of Global IP Video Solutions, Alcatel-Lucent Tara Maitra, General Manager of Content and Media Services, TiVo Amir Nobakht, President, Viaclix Michael Taylor, SVP of Business Development, ActiveVideo Networksmoreless

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