This session brings together leaders from multiple areas of the industry to discuss current and future developments in interactive TV advertising. Questions to be addressed include: What will interactive advertising look like? Do past interactive TV trials or current user behavior on the Internet provide any clues as to which kinds of interactive TV advertising will prove most effective going forward? What types of advertisers will benefit most from interactive TV advertising? What metrics will be used to measure performance? How will the relationship between the emerging fields of interactive and addressable / targeted advertising develop over the coming year or so? And what still has to happen before interactive TV advertising is ubiquitous? From The TV of Tomorrow Show 2010 (TVOT10) - May 3-4-5 in San Francisco, CA at the Yerba Buena Center for the Arts (YBCA). thetvoftomorrowshow.commoreless
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