Lifetime’s new competition series “Supermarket Superstar” is like if “Shark Tank” and “Cupcake Wars” had a drunk baby ... drunk, because this show is kind of confusing. Each week, three culinary entrepreneurs pitch grocery-store-friendly concepts to a panel of culinary judges. The judges give feedback, helping the entrepreneurs improve and market their products. In the end, a grocery exec picks one winner ... who may or may not make it to the show’s finals.moreless
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