WIRED Science

Season 2007 Episode 11.14.07

Health: The Business of Disease

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Health: The Business of Disease
AIRED:
These days - if you watch TV - television drug commercials are so ubiquitous that it's hard to remember a time when they didn't exist. But direct-to-consumer advertising, as it is called, has only been around in the US for 10 years, and it's illegal in many other countries. Despite having been around for such a short time, some doctors and scientists believe that direct advertising has already changed the way drug companies do business in the US, allowing them to not only market drugs but also market diseases.moreless
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